Consumers are pushing the recession. They may even be pushing for deflation. The question is why. The 'lack of confidence' description isn't incorrect, but it has a connotation of being fear-driven. This is more disgust-driven. "Stand back, so we don't get hurt worse, and watch it fall down." Conspicuous consumerism isn't the social ideal this season, despite all the efforts of the advertisers.

What do we want? Change. How many feel the only way to assure it's enough change is by pulling their support from the current system?